About Morgan’s Shoes

Morgans Shoes Store in Hilldale Shopping Center

About Morgan’s Shoes

Originally called Youthful Shoes, what eventually became Morgan’s Shoes opened in 1961 on State Street in downtown Madison, Wisconsin. A year later in 1962 the store moved to its current location at Hilldale Shopping Center. We were one of the original tenants of the then brand new Hilldale Mall and we are in the same location today. At that time the store sold only children’s shoes, but soon the inventory was expanded to include adult shoes. In 1983 Ken Morgan bought Youthful Shoes from his partners and renamed it Morgan’s Shoes. Getting back to the roots of the business, in 1997 Ken opened Morgan’s Stride Rite, a separate store devoted to children shoes. Later that same year, Ken added  New Balance-Madison, a New Balance Concept Store, specializing in performance athletic footwear.Today, our stores employ almost 30 trained shoe fitters and pedorthists. We are here for you whether you require help with a medical issue or are just looking for great looking and comfortable shoes.

Morgan’s Shoes
Hilldale Shopping Center
739 Hilldale Way
Madison, WI 53705

Contact Us
E-Mail Us

Store Hours
Monday – Saturday: 9:00AM – 7:00PM
Sunday: 11:00AM – 6:00PM
Central Time

Compliance Status

We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments.

If you wish to contact the website’s owner please use the following email contact@morganshoes.com.

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:

  • Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others.
  • Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.
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